Marketing and communications that move people, and the numbers.

from a luxury hoteliler to a nonprofit in Ghana to a startup hub in Winnipeg, with work across multiple industries and sectors including tech, I’ve learned the work is better when someone can see all of it at once: the strategy, the story and the numbers.

My approach is simple: understand the business, find the story, choose the channels, measure what moved, then double down on what works.

My Work

People don’t remember what you said; they remember how every interaction made them feel. I design communications that are consistent at every touchpoint, from the website and the inbox to the event and the follow-up, so the experience itself tells your story.

I treat every ad dollar like its mine. Before a campaign. I want to know what a lead is worth. After i want to know which one becomes business

I’d rather publish one article people go looking for than ten nobody finds. I plan content from search data, write it for people first, and structure it so ChatGPT, Perplexity and Google’s AI answers cite it too.

I still pick up the camera. Knowing how a shot gets made makes me a sharper creative lead, whether I’m briefing a crew or cutting the final edit myself.