ICDP Ghana

At the heart of ICDP Ghana’s digital transformation, I took on the challenge of reimagining their voice. Every page on their website now pulses with energy, passion, and a clear call to action—all crafted by me. From storytelling that tugs at the heartstrings to crisp, informative content that drives impact, I ensured each word reflects the spirit and mission of ICDP. Dive into the ICDP Ghana website to see how I turned their vision into vibrant, engaging copy that not only informs but inspires.

TURNING IDEAS INTO IMPACT
Crafting Copy That Connects, Inspires, and Tells Your Story

RaY Inc. Winnipeg

Building Bridges: RaY Winnipeg’s Solicitation Package (Sample Project)

In the world of fundraising, connecting with potential donors requires more than just facts—it takes a compelling story and a clear path to action. For this sample project with RaY Winnipeg, I crafted a solicitation package that does just that. From the carefully worded letters to the thoughtfully designed pledge card, every element was designed to resonate deeply with donors, sparking their desire to contribute to RaY’s mission. This package is more than just a request for support; it’s an invitation to join a movement. Explore how my work with RaY Winnipeg turned a simple ask into a powerful call to action by checking out the full package

The Forks Market (Sample Project)

Crafting copies and a communication strategy that resonates with a diverse audience is no small feat, but that’s exactly what I achieved with The Forks Market. Earlier this year, I developed a comprehensive strategy that seamlessly blended storytelling with strategic messaging to engage both locals and visitors. By focusing on The Forks’ unique identity and community role, I created a roadmap for effective communication that drives engagement and strengthens brand loyalty. Explore how this strategy set the stage for meaningful conversations at Winnipeg’s most iconic market together with digital banners for use across web and social media.

University of Winnipeg PACE

Engaging Clicks: UWinnipeg PACE Email Marketing Campaign (Sample Project)

In the digital age, an email is more than just a message—it’s an opportunity to connect, engage, and inspire action. For this sample project with UWinnipeg PACE, I designed an email marketing campaign that blends eye-catching visuals with persuasive copies to create a seamless user experience. Each email was meticulously crafted to capture attention, tell a story, and drive clicks, all while staying true to the brand’s voice and goals. Want to see how a well-crafted email campaign can make an impact? Check out the full project below.

Other Projects

YOU HAVE A STORY WAITING TO BE TOLD

LET'S TALK ABOUT HOW TO BRING YOUR BRAND TO LIFE WITH CAPTIVATING COPY

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